Marketing Articles
You Only Need These 5 Pages on Your Website to Generate More Leads
Many business owners struggle with what content they need to have on their website. It’s difficult to know which pages should be included. Sometimes it’s even more difficult to know what can be excluded. If you’re a professional who provides services or consulting to...
read moreKeep it Simple: Focus on These Four Areas to Market Your Services Online
Online marketing doesn’t need to be time consuming or stressful. There are a million ways to market your business, but the good news is, you don’t have to do everything. All you need is a simple plan to follow from month to month. It’s more important to choose a plan...
read moreEmail Campaign Checklist: What to do Before Clicking Send
Email campaigns are an excellent way to stay in touch with your audience, clients, and leads. You can share content, updates, news, deals, and more with your email list. For a B2B business, it’s especially important to stay in front of your prospects. The longer sales...
read moreYou Launched Your New Website… Now What?
It feels great when you finally launch your new website. You’ve worked on it for weeks or months, and now it’s time to show it to the world. Everything is perfect, and you hope it will lead to more new clients for your business. But what comes next? Is your work done...
read moreMaximize Your Website Conversions with This Subtle Shift
Do you ever wonder if you’re being too self-centered? Most independent professionals I’ve met are generous people who want to help others succeed. They enjoy sharing their specialized knowledge with their clients. Most of them are not selfish or self-centered. But...
read moreThe Difference Between a Lead Generation Website and a Brochure Website
Different types of websites meet different goals. Some are purely informative, while others are meant to generate new business leads. There are other types of websites that are focused on e-commerce or entertainment, too. When it comes to B2B websites, there are...
read moreDigital Marketing Success in 2018: What You Need to Do Now to Prepare
2018 is just around the corner. Doesn’t it feel like 2017 flew by? Before we get too caught up in the hustle and bustle of the holiday season, take some time to prepare for the new year. There are a few simple things you can do now to set yourself up for marketing...
read more5 Easy Ways to Boost your Lead Magnet Conversion Rate
It’s becoming increasingly difficult to compete for prospects’ attention online. You are one in a sea of competitors. That makes it more important than ever to grab the attention of your website visitors and convert them into new leads. Your lead magnet, or opt-in...
read more3 Quick Ways to Tell if Your Lead Magnet is a Dud
If you have a lead magnet on your website, you are already ahead of the competition. But is it performing how you expected? Are people signing up or ignoring it? There are a few ways to determine why your lead magnet isn’t performing well. You’ll need to take an...
read moreWhy Your Website Isn’t Generating Leads
You launched your website months, or years, ago. It looks nice and explains your services well. But no one is calling you or filling out your contact form. Why is that? You know the service you provide is valuable, but your website visitors don’t seem to be motivated...
read more3 Part Email Series:
Everything you need to know to create a high-converting website
Part 1: Why Your Website is Gathering Dust Instead of Leads
How to tell the difference between a website that converts and one that gets ignored
Part 2: Anatomy of a High Converting Website
Copy this structure to immediately increase the number of leads you generate
Part 3: The Essential Guide to Online Marketing for B2B Professionals
The 5 step process to outperform your competition online (Plus: companion workbook!)