Marketing Articles

5 Easy Ways to Boost your Lead Magnet Conversion Rate

It’s becoming increasingly difficult to compete for prospects’ attention online. You are one in a sea of competitors. That makes it more important than ever to grab the attention of your website visitors and convert them into new leads. Your lead magnet, or opt-in...

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3 Quick Ways to Tell if Your Lead Magnet is a Dud

If you have a lead magnet on your website, you are already ahead of the competition. But is it performing how you expected? Are people signing up or ignoring it? There are a few ways to determine why your lead magnet isn’t performing well. You’ll need to take an...

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Why Your Website Isn’t Generating Leads

You launched your website months, or years, ago. It looks nice and explains your services well. But no one is calling you or filling out your contact form. Why is that? You know the service you provide is valuable, but your website visitors don’t seem to be motivated...

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Is Your Content Getting the Attention It Deserves?

Publishing content week after week, month after month is difficult. It takes a lot of commitment and effort. Whether you are blogging, recording videos, podcasting, or some other medium, it all takes time and energy. If you’re spending a significant amount of time...

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How to Beef Up Your Wimpy Call to Action

Everyone knows you need to have a call to action (CTA) on your website and marketing materials. Otherwise, what’s the point, right? But not all calls to action are equal. Some are much better than others. Take a look at your website and online marketing campaigns...

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Why Does Marketing Advice All Sound the Same?

You know how it is. You see a headline for a blog post that promises to solve your marketing problems. You click the link and skim through the article. It’s all information that you’ve read before. It follows the same format as every other marketing blog post with...

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How to Steal the Spotlight from Your Competition

Every business owner wants to stand out from the crowd and be noticed. If you’re a consultant or service provider there are probably hundreds or thousands of people providing the same service as you. How can you set yourself apart? Many new business owners think that...

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