Marketing Articles

Many business owners struggle with what content they need to have on their website. It’s difficult to know which pages should be included. Sometimes it’s even more difficult to know what can be excluded. If you’re a professional who provides services or consulting to...

Online marketing doesn’t need to be time consuming or stressful. There are a million ways to market your business, but the good news is, you don’t have to do everything. All you need is a simple plan to follow from month to month. It’s more important to choose a plan...

Email campaigns are an excellent way to stay in touch with your audience, clients, and leads. You can share content, updates, news, deals, and more with your email list. For a B2B business, it’s especially important to stay in front of your prospects. The longer sales...

It feels great when you finally launch your new website. You’ve worked on it for weeks or months, and now it’s time to show it to the world. Everything is perfect, and you hope it will lead to more new clients for your business. But what comes next? Is your work done...

Do you ever wonder if you’re being too self-centered? Most independent professionals I’ve met are generous people who want to help others succeed. They enjoy sharing their specialized knowledge with their clients. Most of them are not selfish or self-centered. But...

Different types of websites meet different goals. Some are purely informative, while others are meant to generate new business leads. There are other types of websites that are focused on e-commerce or entertainment, too. When it comes to B2B websites, there are...

2018 is just around the corner. Doesn’t it feel like 2017 flew by? Before we get too caught up in the hustle and bustle of the holiday season, take some time to prepare for the new year. There are a few simple things you can do now to set yourself up for marketing...

It’s becoming increasingly difficult to compete for prospects’ attention online. You are one in a sea of competitors. That makes it more important than ever to grab the attention of your website visitors and convert them into new leads. Your lead magnet, or opt-in...

If you have a lead magnet on your website, you are already ahead of the competition. But is it performing how you expected? Are people signing up or ignoring it? There are a few ways to determine why your lead magnet isn’t performing well. You’ll need to take an...

You launched your website months, or years, ago. It looks nice and explains your services well. But no one is calling you or filling out your contact form. Why is that? You know the service you provide is valuable, but your website visitors don’t seem to be motivated...