Marketing Articles

Everyone knows you need to have a call to action (CTA) on your website and marketing materials. Otherwise, what’s the point, right? But not all calls to action are equal. Some are much better than others. Take a look at your website and online marketing campaigns...

You know how it is. You see a headline for a blog post that promises to solve your marketing problems. You click the link and skim through the article. It’s all information that you’ve read before. It follows the same format as every other marketing blog post with...

Every business owner wants to stand out from the crowd and be noticed. If you’re a consultant or service provider there are probably hundreds or thousands of people providing the same service as you. How can you set yourself apart? Many new business owners think that...

Content creation is the most important part of online marketing. It provides value for your prospects and establishes you as a credible thought leader. The downside is it’s very time and energy consuming. It’s difficult to hand off this task to someone else because...

The central element to all of your marketing is your message. This is the main point or idea you are trying to convey to your audience. This message can make or break your marketing efforts. What is your core message? Your message can be summed up in two parts: who...

In the world of online marketing, anything can be tracked and measured. Most people would find it scary how much information is gathered about them across the web. For the purposes of our small business websites, we don’t need to worry about gathering this level of...

As an independent professional, marketing might not be a top priority. Between all of your other tasks and taking care of your clients, marketing often gets put on the back-burner. It’s one of those things on your list that you know you need to do, but it never seems...

Online marketing is about more than just getting traffic to your website or getting in front of people. There are four main phases of online marketing that need to be considered. If you focus on only 1 or 2 of these phases, your marketing will become out of balance...

Selling to a B2B market is very different than selling to consumers. Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for...

You should be blogging. You should be on Snapchat. You should be Tweeting. You should be making videos. You should be connecting with prospects on Linkedin. You should be running Facebook ads. You should be doing this and that... Sound familiar? Does it make your...