Marketing Articles

Which Online Marketing Metrics Matter?

In the world of online marketing, anything can be tracked and measured. Most people would find it scary how much information is gathered about them across the web. For the purposes of our small business websites, we don’t need to worry about gathering this level of...

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Why is B2B Marketing So Difficult?

Selling to a B2B market is very different than selling to consumers. Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for...

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Remove the Stress from Marketing Your Business in 3 Steps

You should be blogging. You should be on Snapchat. You should be Tweeting. You should be making videos. You should be connecting with prospects on Linkedin. You should be running Facebook ads. You should be doing this and that... Sound familiar? Does it make your...

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5 Tools that Simplify B2B Online Marketing

The online marketing space is flourishing with new and interesting tools that make life easier for business owners and marketers. With so many to choose from, it's hard to know where to start. The 5 listed here are tools I use regularly. They all fill a specific need,...

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Stop Running Ads to Your Website, Until You Do This

Running paid ads online can be a great way to grow your business when done properly. It’s easy to get them up and running, but it’s also easy to lose a lot of money in a short amount of time. There are several factors that need to be considered before running any ads....

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Why Your Homepage is Turning Away Leads & How to Fix It

Getting people to your homepage is only half of the battle. What do visitors see when they get there? Many factors contribute to whether a visitor will immediately leave your site or stay and engage with you. In this post we'll cover a few ways to make sure your...

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There are 3 main reasons business owners & consultants fail at online marketing.

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