Marketing Articles

The central element to all of your marketing is your message. This is the main point or idea you are trying to convey to your audience. This message can make or break your marketing efforts. What is your core message? Your message can be summed up in two parts: who...

In the world of online marketing, anything can be tracked and measured. Most people would find it scary how much information is gathered about them across the web. For the purposes of our small business websites, we don’t need to worry about gathering this level of...

As an independent professional, marketing might not be a top priority. Between all of your other tasks and taking care of your clients, marketing often gets put on the back-burner. It’s one of those things on your list that you know you need to do, but it never seems...

Online marketing is about more than just getting traffic to your website or getting in front of people. There are four main phases of online marketing that need to be considered. If you focus on only 1 or 2 of these phases, your marketing will become out of balance...

Selling to a B2B market is very different than selling to consumers. Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for...

You should be blogging. You should be on Snapchat. You should be Tweeting. You should be making videos. You should be connecting with prospects on Linkedin. You should be running Facebook ads. You should be doing this and that... Sound familiar? Does it make your...

Who this guide is for: The online marketing strategy in this guide can be used in many different industries, but it’s specifically geared towards independent B2B professionals. For example, business consultants, IT service providers, and business financial advisors...

The online marketing space is flourishing with new and interesting tools that make life easier for business owners and marketers. With so many to choose from, it's hard to know where to start. The 5 listed here are tools I use regularly. They all fill a specific need,...

Running paid ads online can be a great way to grow your business when done properly. It’s easy to get them up and running, but it’s also easy to lose a lot of money in a short amount of time. There are several factors that need to be considered before running any ads....

Getting people to your homepage is only half of the battle. What do visitors see when they get there? Many factors contribute to whether a visitor will immediately leave your site or stay and engage with you. In this post we'll cover a few ways to make sure your...