Marketing Articles

Is Your Content Getting the Attention It Deserves?

Publishing content week after week, month after month is difficult. It takes a lot of commitment and effort. Whether you are blogging, recording videos, podcasting, or some other medium, it all takes time and energy. If you’re spending a significant amount of time...

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How to Beef Up Your Wimpy Call to Action

Everyone knows you need to have a call to action (CTA) on your website and marketing materials. Otherwise, what’s the point, right? But not all calls to action are equal. Some are much better than others. Take a look at your website and online marketing campaigns...

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Why Does Marketing Advice All Sound the Same?

You know how it is. You see a headline for a blog post that promises to solve your marketing problems. You click the link and skim through the article. It’s all information that you’ve read before. It follows the same format as every other marketing blog post with...

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How to Steal the Spotlight from Your Competition

Every business owner wants to stand out from the crowd and be noticed. If you’re a consultant or service provider there are probably hundreds or thousands of people providing the same service as you. How can you set yourself apart? Many new business owners think that...

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3 Ways Busy Professionals Can Create Content Faster

Content creation is the most important part of online marketing. It provides value for your prospects and establishes you as a credible thought leader. The downside is it’s very time and energy consuming. It’s difficult to hand off this task to someone else because...

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Which Online Marketing Metrics Matter?

In the world of online marketing, anything can be tracked and measured. Most people would find it scary how much information is gathered about them across the web. For the purposes of our small business websites, we don’t need to worry about gathering this level of...

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3 Part Email Series:
Everything you need to know to create a high-converting website


Part 1: Why Your Website is Gathering Dust Instead of Leads

How to tell the difference between a website that converts and one that gets ignored

Part 2: Anatomy of a High Converting Website

Copy this structure to immediately increase the number of leads you generate

Part 3: The Essential Guide to Online Marketing for B2B Professionals

The 5 step process to outperform your competition online (Plus: companion workbook!)