Marketing Articles

Why is B2B Marketing So Difficult?

Selling to a B2B market is very different than selling to consumers. Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for...

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Remove the Stress from Marketing Your Business in 3 Steps

You should be blogging. You should be on Snapchat. You should be Tweeting. You should be making videos. You should be connecting with prospects on Linkedin. You should be running Facebook ads. You should be doing this and that... Sound familiar? Does it make your...

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5 Tools that Simplify B2B Online Marketing

The online marketing space is flourishing with new and interesting tools that make life easier for business owners and marketers. With so many to choose from, it's hard to know where to start. The 5 listed here are tools I use regularly. They all fill a specific need,...

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Stop Running Ads to Your Website, Until You Do This

Running paid ads online can be a great way to grow your business when done properly. It’s easy to get them up and running, but it’s also easy to lose a lot of money in a short amount of time. There are several factors that need to be considered before running any ads....

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Why Your Homepage is Turning Away Leads & How to Fix It

Getting people to your homepage is only half of the battle. What do visitors see when they get there? Many factors contribute to whether a visitor will immediately leave your site or stay and engage with you. In this post we'll cover a few ways to make sure your...

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The 3 Most Important Aspects of a Consultant’s Website

As a consultant, your website serves as your main online platform. It's the "face" of your business online. Just like in real life, you want to make a good first impression. You also want to make sure that people can understand right away what you do and who you help....

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The Danger of Dabbling in Online Marketing

The world of online marketing is enormous, and only getting bigger. You've probably heard from dozens of "gurus" that you need to be on Instagram, Snapchat, Twitter, and every other social network, along with running Facebook Ads, producing videos, blogging, and more....

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How to Find the Time for Email Marketing

There are a million things a small business owner needs to consider on a daily basis. It's impossible to get everything done, so something will always be pushed aside. Often, email marketing is a task that is neglected. It doesn't need to be as time consuming as we...

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What to Do When You Make an Email Marketing Mistake

We've all been there. You hit "Send" your latest email newsletter, then realize you made a mistake. Your heart drops and you panic. It's a terrible feeling, but it happens to everyone. Mistakes can happen to companies small and large. When it comes to email marketing,...

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3 Part Email Series:
Everything you need to know to create a high-converting website

 

Part 1: Why Your Website is Gathering Dust Instead of Leads

How to tell the difference between a website that converts and one that gets ignored

Part 2: Anatomy of a High Converting Website

Copy this structure to immediately increase the number of leads you generate

Part 3: The Essential Guide to Online Marketing for B2B Professionals

The 5 step process to outperform your competition online (Plus: companion workbook!)