YOUR WEBSITE SHOULD GATHER LEADS, NOT DUST.
When was the last time a prospect contacted you from your website? Is it a rare occurrence?
The problem lies in the way your website is structured. Most business websites are designed to be glorified brochures. They don’t encourage visitors to take action.
Brochure websites with the following aspects rarely generate leads:
- Outdated design and/or not mobile-friendly
- Messaging is focused on the business itself and not the client
- Little to no helpful content
- No lead generation funnel
- Asks for the sale immediately
Unfortunately, this is the way most websites are designed. Even if the design and layout are beautiful, they are ineffective.
A DIFFERENT KIND OF WEBSITE IS NEEDED TO CONSISTENTLY GENERATE LEADS.
Many independent professionals rely on networking and referrals for lead generation. But wouldn’t it be nice if leads came to you?
A website that is purpose-built to bring in new leads means you don’t have to hustle so hard, or rely on inconsistent referrals, to fill your pipeline.
ROSYPOST LEAD GEN WEBSITE DESIGN PACKAGE
RosyPost websites are built on a foundation of three main lead generation elements. These 3 elements work together to make your website a sales tool, instead of a dust-gathering brochure.
Your messaging is what sets your website apart from your competition. It tells your website visitors that you understand their needs. It’s focused on their issues and desires, and not on you personally. It makes you seem far less “salesy” and more helpful.
Providing content, whether it’s blog articles, videos, a podcast, or something else establishes you as an authority in your field. It shows that you are knowledgeable, and that you’re willing to share your expertise freely. Providing value through content is a great way to build trust with potential prospects.
Lead Generation Funnel:
Your lead generation funnel is the tool that will turn your website visitors into leads. It works like this: 1) You provide a free resource that can only be accessed if a visitor shares their name and email address with you. 2) When they request the resource, your email marketing system immediately sends it to your new lead. 3) Over time you can follow up with your new lead, both in an automated fashion through your email funnel and through personal contact with them.
The combination of these elements provides an easy path for website visitors to convert into new clients. Often, these 3 major elements are missing from B2B websites which results in poor performance.
These core elements are built in to every RosyPost Lead Gen Website.
ROSYPOST LEAD GEN WEBSITE PROCESS:
If you choose to work with us, here’s what you can expect.
Step 1 – Kick-off call: We’ll have a conversation where we can learn about your business, your clients, and your goals.
Step 2 – Content creation: Messaging is a very important part of your website. Before we start laying out the design, we’ll make sure both your content and your lead gen opt-in offer are prepared.
Step 3 – Design & development: We’ll create a professional and effective design that’s both visually appealing and also Mobile & SEO friendly.
Step 4 – Software integration: During this phase we make sure your website and email funnel are integrated and working properly.
Step 5 – Launch: Your site is ready to launch & start capturing leads.
Step 6 – On-going Maintenance: We’ll keep your website running smoothly with monthly software maintenance, malware scans, and reporting.
THE FINAL PRODUCT
At the end of the process, you will have a complete and functional website that allows you to easily capture leads. It will not only look professional, it will also be a valuable sales tool.
- A website that is professional, mobile friendly, and SEO friendly
- Targeted messaging and content written for you
- A content platform that enables you to easily add new articles, videos, case studies, or other pieces of content
- Website and online marketing training
LEAD GEN FUNNEL
- An opt-in offer that entices visitors to sign up (designed and written for you)
- An automated email that delivers your opt-in offer to new leads
- An automated email funnel series that warms up new prospects
- 12 months of support
- Website backups
- Software updates
- Malware scanning
- Reports showing traffic and lead conversions
Who is this for?
This is for independent professionals, such as B2B consultants and service providers.
Who is this NOT for?
This is not for B2C retail businesses, local service providers such as dentists or plumbers, or e-commerce shop owners.
How long does the process take?
The total time will vary, but a rough average is 6 – 8 weeks.
I’m already really busy taking care of my clients, how big of a commitment is this?
Many clients I talk to have been through a long and painful website design process in the past. The RosyPost Lead Gen Website Design Package is different because it’s pre-planned and systematized. We do the hard work of writing and compiling content for you. We’ll guide you through the process and handle the heavy lifting.
Do I need an email marketing software for this?
Yes. We recommend ActiveCampaign if you don’t already have a software solution. It’s affordable and works well with our system.
How much does it cost?
The base fee for a RosyPost Lead Gen Website is $9,500. This includes everything described in the steps above. You’ll have a complete website and sales funnel, ready to bring in new leads when the site launches. Additional functionality such as e-commerce or learning management is quoted separately. Depending on the services you offer, most clients see a return on their investment after only gaining only 1-2 new clients from their website.
On-going marketing support can also be provided, and is quoted based on your needs.
COMPLETE PACKAGE PRICE: $9,500
2 Payment Plan
Before project begins
Before website launches
Before project begins
Fill out the application below to get started. We only work with a client if we know we can generate excellent results for them. If you’re not a good fit, we’ll let you know.