Remove the Stress from Marketing Your Business in 3 Steps
You should be blogging. You should be on Snapchat. You should be Tweeting. You should be making videos. You should be connecting with prospects on Linkedin. You should be running Facebook ads. You should be doing this and that…
Sound familiar? Does it make your stress levels rise? It’s OK. Take a breath.
Online marketing opens up thousands of possible ways to reach new customers. And it can be completely overwhelming. Many business owners put off implementing any form of marketing because they don’t know where to start with so many options.
There are a few ways to get out of this stressful trap and streamline your marketing.
Stop Trying to Do Everything
This is the biggest stress-inducer when it comes to online marketing. Every expert tries to convince you that their way is the only way to market a business. The truth is, just about any of their methods will work. The trick to making any of them work is to only focus on one at a time.
Many business owners feel that they need to have a presence on every major social media network. The good news is, you don’t. Pick 1 or 2 and go deeper into them, instead of going wider on many different networks.
If you’re not sure which direction to go with your marketing, try conducting limited time experiments. Set aside all of your other marketing ideas, and put all of your effort into just one of them. Decide in the beginning how you will measure if this campaign was successful. Spend the next 60-90 days on just this one campaign. When your time period is up, decide if it was successful or not. If it was, then keep doing it; if it wasn’t go on to the next method and start a new experiment.
Create a Plan
Once you have cut all of the unnecessary marketing tasks from your list, it’s time to create a plan of action. Simply knowing what you need to do, and when you need to do it, can relieve much of the stress of marketing. Bouncing from one marketing tactic to another can be exhausting, but a plan will keep you focused and on track.
A good place to start is with The Essential Guide to Online Marketing. It will guide you through finding your target marketing, creating your marketing message, and deciding how you reach your potential customers.
Keep in mind, your plan is not set in stone. Check in at regular time intervals to determine if the plan is working. The great thing about online marketing is that nothing is permanent. You can always make adjustments to your plan.
Track What Matters, Eliminate the Rest
When it comes to online marketing, almost everything can be measured. You can access enormous amounts of data related to your website, social media, advertising, and any other online channel. It’s easy to get caught up in all of these metrics.
Which numbers matter most to your business? This might be the number of email subscribers you have or the number of books you sold. Figure out which metric makes the most impact on your business goals, and stop worrying so much about the rest.
It can be exciting to see your Facebook post get 100 Likes, but does it really matter? Or is it just a distraction?
Online marketing doesn’t need to be overwhelming and stressful. Eliminate the unnecessary noise and only focus on what matters. The goal with any marketing is to see a return on your investment. Cut out the marketing activities that don’t meet that goal.
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